Gilly Hicks?

Have you guys ever heard of Gilly Hicks?

Yea, me neither. Supposedly it's a subsidiary of Abercrombie & Fitch that sells women's intimate apparel. It's supposed to have an Australian feel to it. They call panties "Down Undies". Awkward? Even more awkward is when you go on their site and the first thing you see is a girl in panties in the middle of a line of bare bottoms, male bottoms. Sure, A&F is always oozing sex and I'm not surprised their other brands do that too.

Holy crap. I just looked at their prices and it's $12 a pantie and $44 for a cami! That's more than I pay for jeans sometimes. No surprise that I never shopped at A&F because I don't have the funds and I don't really like their marketing or racist t-shirts either. I'm not a fan. The only thing I like it the concept for the Ruehl store, or actually the architecture. I would like to design my closet with built-ins and islands but I don't like their clothes that much either.

So while I do enjoy having a vast assortment of underthings ( I once counted my undie collection, I had 60-70 pairs!) I will not be popping my head into a Gilly Hicks store anytime soon. Plus I don't even know where one is.