Pop up stores have been a hugetrend for 2009. I remember when I was on Melrose I went to a Target pop up store for their Paul & Joe GO International line. It was pretty awesome and I felt it showcased their items in a more glamorous light, away from the harsh florescent lighting of your neighborhood Target.
The idea of a pop up store at first glance is a genius idea for a brand or
designer that wants to showcase a diffusion line, or who cannot fully commit to
a long term lease.
What do you guys think? Yay or nay? Ideeli wants to know.
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